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Knowledge Panel Ads Involve Entity Action Pairings In the start of a patent granted at Google from this past September, Entity-based searching with content selection, we’re told that: Implementations of the systems and methods for entity-based searching with content selection are described herein. The phrase “content selection,” when it appears in Google patents, doesn’t often … Read more Google Knowledge Panel Ads

When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience

When you optimize a site for the HTML Web and the Semantic Web, you’re performing two different tasks that can complement each other, and both of them can be very helpful. But not if you forget whom you’re doing it for. I had an opportunity to watch a Webinar a couple of weeks ago, and … Read more When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience

Searching with Pronouns: What are they? Coreferences in Followup Queries

At Google’s 15th anniversary celebration last summer, shortly after Hummingbird was introduced, Tamar Yehoshua, Google VP of Search, showed us conversational search at Google by first demonstrating a query asking for “pictures of the Eiffel Tower”, and then following up with the query “How tall is It?” In that second query, Google had to not … Read more Searching with Pronouns: What are they? Coreferences in Followup Queries

Google HowTo Snippets and Cooking with Semantics

Google recently started showing “Howto snippets” in search results, which tend to show the first few steps of some task, and then let you click through to a page to see more. Like the recipes above for things like guacamole: By Nikodem Nijaki (Own work) [CC-BY-SA-3.0], via Wikimedia Commons They have also published an interesting … Read more Google HowTo Snippets and Cooking with Semantics