Adjusting Featured Snippet Answers by Context

context scoring adjustments for featured snippet answers

How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. I described how Google was likely using query-dependent and query-independent ranking signals to create answer scores for queries looking like they wanted answers. One of the inventors of that patent from that post was Steven Baker. I looked … Read more

Featured Snippet Answer Scores Ranking Signals

featured snippet answer Scores

Calculating Featured Snippet Answer Scores An update this week to a patent tells us how Google may score featured snippet answers. When a search engine ranks search results in response to a query, it may combine query dependant and query-independent ranking signals to determine those rankings. How Query-Dependent and Query-Independent Signals May Work A query … Read more

Where will we go with Personalized Knowledge Graphs?

personalized knowledge graphs

Google Uses More than One Knowledge Graph I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are information about entities personally related to a particular searcher. They include the attributes of those entities, the classifications of those entities. They also look … Read more