Learn SEO Directly from the Search Engines
Sometimes, I run across a patent that provides details on things that Google might do but only hints at whether or not it might actually be implemented. For example, a few years back in 2007, I wrote about a Google patent for Agent Rank, which described reputation scores for authors (to be used as an … Read more
The “Buy” Button is coming to Google shopping Results. Recode reported that Google Confirms “Buy Button” Is Coming. The Moz White Board Friday this week had Rand Fishkin asking, and answering the question, Is Brand a Google Ranking Factor? I left a comment at Moz, part of which, after some research, I’d like to retract … Read more
A couple of years ago, Google published a patent that described how the search engine might rank user-generated content in something like Google Plus. I wrote about that in the post, How Google Might Rank User Generated Web Content in Google + and Other Social Networks. The patent described in that post seemed like a … Read more
Recently, Google announced that they would be ranking pages higher in search results when those pages use a secure protocol of https. The Google Webmaster Central blog told us so through Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes, in HTTPS as a ranking signal. The use of https doesn’t necessarily make a … Read more
How might Google decide upon Who Creates Authoritative Content? At Google and Bing, both search engines have been experimenting with relevance and search. Both have shown profile photographs of people whom you may be connected to at places such as Google+ (for Google) and at Facebook (For Bing) in search results that include them. Both … Read more