There are many different approaches you can take when developing the content for a web site. An interesting article from User Interface Engineering describes a method inspired by the Inuit. The Inuit create works of art that often resemble people, out of stones found near where they are making these statues. These markers can tell … Read more Designing with Profiles Inspired by Inuit Art
Search engine optimization and paid search advertising both share a similar goal. While both try to get the right visitors to web sites, even more important is that a visitor performs some action while there that fulfills some goal of a site’s owner. The meeting of one of these objectives by a visitor is often … Read more Secure Conversion Tracking at Google
Search Engine Journal is holding a vote for Search Engine Journalâ€™s 2005 Search Blogs Awards. I nominated many sites last night but found it difficult because there are so many excellent search engine blogs. If you look at the blogroll to the right, you’ll see what I mean. I visit as many of those sites … Read more Honored and Surprised: SEO by the Sea was nominated for search blogs awards
Christine Churchill has an article at Search Engine Watch on Understanding Search Engine Patents that’s worth a look. In it she describes some of the potential pitfalls of placing too much credibility in a patent application released by one of the search engines. It’s a warning worth heeding. In addition, she describes four presentations on … Read more Blogs as infectious diseases: how much faith do you give to search engine patents?
Keyword Research One online marketing approach is to try to find words and phrases to use on your pages that you believe your customers will likely use to find your site while using a search engine and that you expect they will want to see on those pages and incorporate those words into your pages. … Read more The competitive keyword game