Christine Churchill has an article at Search Engine Watch on Understanding Search Engine Patents that’s worth a look. In it she describes some of the potential pitfalls of placing too much credibility in a patent application released by one of the search engines. It’s a warning worth heeding. In addition, she describes four presentations on … Read more Blogs as infectious diseases: how much faith do you give to search engine patents?
Keyword Research One online marketing approach is to try to find words and phrases to use on your pages that you believe your customers will likely use to find your site while using a search engine and that you expect they will want to see on those pages and incorporate those words into your pages. … Read more The competitive keyword game
Keepgoing.org has a great history of one of the first great web sites – the online Mad Magazine of its time. In The Big Fish, they take a look at Suck.com, ten years after its launch. I came to the party late, and didn’t learn about suck.com until it had closed its doors, and stopped … Read more Who Knew the Web Would Suck.com? Promotion in the Days Before Search Engines