Local Search Uses a Different Algorithm than Organic Search at Google
For many sites being found in local search and in map results that show up in web searches at Google and Yahoo and Bing can mean a significant increase in phone calls and visits.
Optimizing for Local search SEO can mean that your pages can rank higher in the relevant organic Web search result and in Maps search results as well.
Local search and organic search optimization are slightly different from each other, and both should ideally be done to achieve the best results for your site.
Ranking well in local search can involve submitting your site to a number of directories and pages that include the name of your business as well as geographically located information. Having this geographical information consistent from site to site can help give certainty to the Search Engines that the business locations they might include in their Maps pages are correct.
Another element that can help improve a businesses placement in search results can be the intelligent use of Schema Markup that tells search engines more information about your business, where it is located, and the goods and services that you offer.
Another important element in performing well in Local search and Maps results is submitting your site to Google “My Business” and going through the verification process and submitting to other sites that might be considered knowledge bases by the search engines, such as Wikipedia.
Ranking well in organic search results often means choosing keywords for your site wisely; focusing upon the words that the audience your site targets will use to search for your site and expect to see on your pages. It can also require that your site attracts links from high-quality sources. That combination of links pointed to your site, and relevant content can help you show up in organic search results in response to queries that searchers perform.
Being Optimized for Google Maps or Bing Maps or Yahoo Maps can mean knowledge panels like the one above show up in search results for the name of your business. Your Businesses location can also appear in a maps navigation program and be found more easily, and the navigation program may provide driving directions or actual turn-by-turn navigation.
I’ve written a number of Local Search Blog posts over the years.
To find out more about how we can work together, contact me today and tell me more about your business and your site.