Social Trustrank and User Annotations as Anchor Text

Imagine taking information from social networking sites like Digg or Del.icio.us, about users’ likes and dislikes concerning web pages. Add to that their personal interests mentioned in profiles from places like Myspace or Facebook, and their relationships with other people who may also have created social profiles. Throw in descriptions used in tags and annotations … Read more

The Suitability of Websites for Participation in an Advertising Network

Three new Google patent applications involving paid search: Reviewing the suitability of websites for participation in an advertising network The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents, (b) determining whether or not the collection complies with policies … Read more