Learn SEO Directly from the Search Engines
I am starting an “SEO Classics” category on SEO by the Sea for papers by Search Engineers or focusing on Information Retrieval or SEO practices. I have a category tag for some older posts. I will write newer posts for this category since I have come across documents that should become considered SEO Classics or … Read more
LSI Keywords and What I Use Instead of Them? One of the myths about SEO is that there is something called LSI Keywords. Supposedly you could add them to a page to make it rank higher for a specific term or phrase. There are ways to find and generate these terms or phrases. The truth … Read more
Learning About SEO and How It Works With Language on Pages A couple of the concepts that you learn when learning SEO besides an inverted index at Google is how often words appear on pages and in Google’s index of the Web. Term Frequency Term Frequency is a measure of how often a term may … Read more
In the post 10 Most Important SEO Patents, Part 5 – Phrase-Based Indexing I wrote about how Google’s then Head of Webspam sent a newsletter to Librarians. It described the inverted index that Google used to organize terms in their index of the web. It is no longer available online, but it was a great … Read more
Google Uses More than One Knowledge Graph I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are information about entities personally related to a particular searcher. They include the attributes of those entities, the classifications of those entities. They also look … Read more