Learn SEO Directly from the Search Engines
Does the amount of time it takes for a page to load in a browser influence search engine rankings for pages? Should it? If it did, might sites that were all text show up higher in search results than sites that included pictures and different applications? Or, might a search engine find a way to … Read more Does Page Load Time influence SEO?
Meta descriptions for web pages likely don’t influence the rankings of your web pages in search results. But if your meta descriptions include keywords that your pages might be found for, they may be displayed in search results with links to those pages. If those meta descriptions are interesting and engaging and provide the right … Read more Search Engines Evaluating Search Results
My favorite travel site doesn’t have a database filled with thousands of hotels or cruises or flights. My favorite travel site doesn’t use words like “amenities,” and it doesn’t change prices on me depending upon the time of day, day of week, week of month, or month of year. There’s no fancy content management system, … Read more My Favorite Travel Site
It’s interesting to see how a search engine might try to calculate the relevance of search results, and find related queries A recently granted Yahoo patent investigates an approach that might help it identify how relevant the results it displays to searchers might actually be, and how likely those results are to show a variety … Read more How a Search Engine Might Determine Search Engine Relevance from Related Queries
Choosing the right words to search with can sometimes be difficult, especially when you search for information about a topic that you don’t know much about. This can be true regardless of whether you might be searching for information on the gravitational effects of binary stars on each other or the best way to groom … Read more How Search Engines May Decide Upon and Optimize Query Suggestions