Learn SEO Directly from the Search Engines
Organic Search Google Ranking Signals 1. Domain Age and Rate of Linking 2. Use of Keywords 3. Related Phrases 4. Keywords in Main Headings, Lists, and Titles 5. Page Speed 6. Watch Times for a Page 7. Context Terms on a Page 8. Language Models Using Ngrams 9. Gibberish Content 10. Authoritative Results 11. How … Read more
Search Using Structured Data Structured Data is information that is formatted into a repository that a search engine can read easily. Some examples include XML markup in XML sitemaps and schema vocabulary found in JSON-LD scripts. It is distinct from semi-structured and unstructured data that have less formatting. A search engine that answers questions based … Read more
Visiting Seattle to Speak about Structured Data I spoke at SMX Advanced this week on Schema markup and Structured Data. It was part of an introduction to its use at Google. I had the chance to visit Seattle and tour some of it. I took some photos, but I would like to go back sometimes … Read more
Google Introduces Combined Content Results This new patent is about “Combined content. What does that mean exactly? When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. This patent is about how Google might combine paid search results with organic results in certain instances. The recent … Read more