Google Patent on Structured Data Focuses upon JSON-LD

Search Using Structured Data Structured Data is information that is formatted into a repository that a search engine can read easily. Some examples include XML markup in XML sitemaps and schema vocabulary found in JSON-LD scripts. It is distinct from semi-structured and unstructured data that have less formatting. A search engine that answers questions based … Read more

Google to Offer Combined Content (Paid and Organic) Search Results

Additional Brand Content in Search Results

Google Introduces Combined Content Results This new patent is about “Combined content. What does that mean exactly? When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. This patent is about how Google might combine paid search results with organic results in certain instances. The recent … Read more