Learn SEO Directly from the Search Engines
In my last couple of posts, I wrote about the acquisition of over 1,000 patents from IBM by Google. There are a number of reasons why a company might acquire a patent. In the case of the IBM patents, it’s likely that many of those will be used to protect Google from patent infringement litigation. … Read more
Yesterday I noticed a very large number of new patents listed in the USPTO assignment records for Google from IBM, and made note of them in a post, Google Acquires Over 1,000 IBM Patents in July. I didn’t expect or anticipate the interest that my post would stir up, though I probably should have, given … Read more
Google Quitely Assigned IBM Patents Google was in a bidding war with Apple, Microsoft, and others over more than 6,000 patent filings from Nortel. A war the search giant lost when f Apple, Microsoft, Research in Motion, Ericsson, Sony, and EMC joined together to bid $4.5 billion in cash. Google chose to bid using numbers … Read more
Search engine optimization grows and changes much as the Web itself does. With the recent addition of Google Plus to the services that Google offers, and this year’s introduction of the Big Panda updates, one of the growing areas of SEO involves seeing how Google and other search engines might incorporate more user information into … Read more
What Effect Might User Behavior Information Have on Page Ranking Historically, search engines have ranked web pages in search results based upon a combination of information retrieval (IR) score based upon a matching of terms in a query to terms in a document, as well as a linked based score that calculates the quality and … Read more