Month: September 2020

Calculating Featured Snippet Answer Scores An update this week to a patent tells us how Google may score featured snippet answers. When a search engine ranks search results in response to a query, it may combine query dependant and query-independent ranking signals to determine those rankings. How Query-Dependent and Query-Independent Signals May Work A query … Read more

Google Uses More than One Knowledge Graph I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are information about entities personally related to a particular searcher. They include the attributes of those entities, the classifications of those entities. They also look … Read more