October 2018 - SEO by the Sea ⚓

How the Google Knowledge Graph Updates Itself by Answering Questions

07/05/202110/29/2018 by Bill Slawski

unsplash-logoElijah Hail The Future of Search is in Providing Knowledge to Searchers through a Knowledge Graph To us who do Search Engine Optimization (SEO), we’ve been looking at URLs filled with content, and links between content, and algorithms such as PageRank (based upon links pointed between pages) and information retrieval scores based on the relevance … Read more

How Google Identifies Primary Versions of Duplicate Content

04/28/202110/12/2018 by Bill Slawski

Identifying Primary Versions of Duplicate Content We know that Google doesn’t penalize duplicate content on the Web, but it may try to identify which version prefers to other versions of the same page. I came across this statement from Dejan SEO on the Web about duplicate content earlier this week, and wondered about it, and … Read more