December 2013 - SEO by the Sea ⚓

Do You Have a Named Entity Strategy for Marketing Your Web Site?

06/13/202112/17/2013 by Bill Slawski

When named entities such as specific people, places, and things show up in queries or web pages, that can be a signal to search engines to do something special in the results that they show. How prepared are you to understand and anticipate how the search engines treat them? Do you have a named entity … Read more

How Google May Rewrite Queries

06/13/202112/08/2013 by Bill Slawski

Within the announcement Google made earlier this year about the Hummingbird update, the search engine might rewrite queries, substituting some terms within them, when they think doing so might improve the results that searchers see. A very recent Google patent describes how Google might use a data-driven approach to explore how effective those substitutions might … Read more