Are You Using Google’s New Automated Assistant?

In the Google Analytics Blog on September 2, was an article that site owners shouldn’t miss. If you did, you should go check it out. The post is Explore important insights from your data — automatically.

I have access to a number of Google Analytics accounts, and I can say this about the suggestions shown in this new feature from Google Analytics – they are worth looking at and thinking about. A couple of the accounts I looked at offered 10 suggestions for changes. Some of these suggestions simply point out that some content on the site you are looking at saw increases in traffic recently, pointing out the URLS of that content. Frankly, that is what inspired me to write this post – it seemed to be a topic related to other posts on my site that had been drawing lots of traffic.

If you haven’t been paying much attention to the analytics related to your website, it can be a helpful thing to do. I also recommend spending some time on the Website of Google’s Analytic’s evangelist Avinash Kaushic, reading articles such as The Biggest Mistake Web Analysts Make… And How To Avoid It!

I like how he focuses upon business insights, which is something that most site owners want to see.

Continue reading “Are You Using Google’s New Automated Assistant?”