Learn SEO Directly from the Search Engines
Like organic search, one of the areas of search that brings a lot of traffic to businesses is Local SEO and Maps.
There have been a number of patents that focus upon local search, and show that it is often about structured data and Semantic marketing.
This is an area where citations have as much value as links, and businesses are considered local entities.
When you optimize a site for a business, often optimizing it for organic search and for local seo providing two separate sets of signals that business can be found through.
One of the earliest patents involving local search at Google was about collecting structured data about local business entities from sources such as data aggregators, enterprise business sites, and local business directories, which has them focusing upon consistency between those data sources, which is a major concern for local SEO.
Finding Locally Prominent Semantic Features Using a Computer This patent relates to determining locally prominent semantic features using a computer. Operations associated with the state of a geographic area can get implemented on a variety of computers. These include processing data associated with the geographic area for later access and use by a user or … Read more
More Diversity in Search Results Earlier this year, Google told us that it was making search results more diverse with fewer results from the same domains in response to a query. Search Engine Land wrote about that diversity in the post: Google search update aims to show more diverse results from different domain names. Google … Read more
Mobile Location History Connects to the Use of Google Maps for Navigation Purposes Google does track your mobile location history if you use Google Maps to navigate to places. You may use Google Maps to navigate from place to place. You can be a local guide for Google Maps. Either way, there is a chance … Read more
How Google May Diminish Reviews Based on Location History I am not paranoid, but after many Google patents, I’ve been thinking of my phone as my Android tracking device. It looks like Google thinks of phones the same way, paying a lot of attention to a person’s location history. So after a recent patent, I’m … Read more
Google’s Travel Time Patent Can the amount of travel time someone might take to get to a place be a good indication of the quality of that place? That is the assumption behind a recently granted patent from Google that focuses upon local SEO. Travel time in the patent is referred to as a “time … Read more