Learn SEO Directly from the Search Engines
Might Sites become Doorway Pages Over Time? You go to a site that you’ve enjoyed and bookmarked some time in the past but haven’t visited in a while, and it’s changed. The topics it discusses are different, or the writing style isn’t quite the same, or it suddenly has links within its content to commercial … Read more
Exact Match Domains an Unfair Ranking Signal? One question I’m sometimes asked by people is about whether or not they should choose a domain name that includes the name of their business or brand, or if they should use keywords within a domain name to make it easier for them to rank for those keywords … Read more
Search Engine Authority vs. Search Engine Popularity When search engines return web pages in search results in response to a query, most people assume that the pages showing are the ones that a search engine has decided are the “best” pages in response to their search terms. But what does the word “best” mean in … Read more
Can patents be said to have family histories? If so, this post is going to introduce a barely known ancestor to one of the most written about search-related patents on the Web, as well as a brand new grandchild to the patent. The patent is Google’s Information retrieval based on historical data, which was filed … Read more
How much does feedback from searchers impact the search results that we see at Bing or Google? How do those search engines process and respond to that feedback? The links that Google and Bing present for searchers to provide feedback on search results are listed at the bottoms of the search results pages for each. … Read more