Google Scores 7 Mobile Location-Based Services Patents from deCarta

On July 17th, map API provider deCarta announced the release of their third generation Javascript-based Maps API. Around a week or so earlier, a Search Engine Land article noted that deCarta had been the recipient of a number of defections from the Google Maps API after Google had announced they would start charging for the use of their API above a certain usage point.

I noticed earlier today that deCarta transferred 7 patents to Google in an assignment reported at the USPTO as being executed on July 31st and recorded with the patent office on August 28th. The patents are all older, orginally filed in 2000 through 2002. There are still 56 pending and granted patents on the USPTO site listed as assigned to deCarta at the patent office.

While the patents in this transaction are older, they still likely be relevant today to a company providing location-based services to mobile phone users. They involve such things as sharing of GPS-based (or other technology-based) locations among users and even connecting users based upon their locations. Another patent involves triggering a location based service such as receiving a notification when within a certain distance from a place such as a favorite restaurant. An additional patent involves sending advertisements to people as they approach specific businesses.

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GMail Rank and the Importance of Good Subject Lines

Google is experimenting with including emails in your search results. Of course, the emails you see will be personal to you, and won’t be shared with others. The emails will only be the ones that you received via Gmail, and the service is opt-in only. The announcement was made on August 8th, in the Google Official Blog post, Building the search engine of the future, one baby step at a time

Chances are that the rankings used to decide which emails to show, and the order of those emails is probably very similar to the importance rankings used to display different colored markers on your emails in Gmail. One of the good things about those importance ranking markers is that if you want, you can search and filter your Gmail emails by them if you want, as well as using other advanced search filters. But we don’t know exactly if the search from Gmail provides the same kind of ranking and results as the search results you might see when GMails are integrated into Google Web search.

My mailbox sometimes gets more letters than it can really handle at any one time.

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The Google Rank-Modifying Spamming Patent

Will Google Use Social Engineering to Fight Search Engine Spam?

If you make changes to your website that Google might consider spam tactics, Google may not change the ranking of your webpage in response to those changes, according to a patent filed by the search engine. It may increase your rankings, decrease those rankings, or make absolutely no changes at all to them.

You can see the kinds of tactics that Google might frown upon. Google’s Webmaster Guidelines highlight a number of search engine spam practices that the search engine warns against, that someone might engage in if they were to try to boost their rankings in the search engine in ways intended to mislead it. The guidelines start with the following warning:

Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on or on any of Google’s partner sites.

A Google patent granted this week describes a few ways in which the search engine might respond when it believes there’s a possibility that such search engine spam practices might be taking place on a page, where they might lead to the rankings of pages being improved in those search results. The following image from the patent shows how search results might be reordered based upon such rank modifying spam:

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Indexing Recent Content in Search Engines

For many search queries, very recent search results (such as from the last 6-12 hours) are preferred over older and more stale results that might rank well based upon popularity signals, including significant past user traffic that might cause them to have been assigned a high ranking. That may work fine if you think of search engines as a repository of pages that might be relevant as references, like a library.

But with the Web becoming a place where people frequently tweet social networking updates, with news sources striving to be the first to publish about breaking topics, bloggers publishing on new topics, merchants offering new products and discounting old ones, and other content online appearing with an emphasis on freshness, search engines are becoming increasingly a near real-time monitor of the World around us.

An old Linotype type setting machine that had possibly more moving parts when it was built than anything else.

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Google Beefs Up Patent Portfolio with Wireless Patents from Proxim

With Google Fiber, Android Operating Systems, and Motorola Phones, the business of Google is becoming as much about moving data across networks as it is in sending search data across networks. I noticed in Google’s patent assignments today a new entry which shows more movement in this direction.

Google acquired 58 patents from Proxim Wireless Corporation in an assignment noted by the United States Patent and Trademark Office (USPTO) as having been executed on July 9th, 2012, and recorded on August 7th, 2012. The USPTO doesn’t include any of the financial details of the transaction. Proxim Wireless still has a number of patents left in their portfolio, and the Proxim Wireless website is still online.

According to a press release for Proxim, the company has been engaged in the following types of business:

Using a combination of WLAN, Wi-Fi Mesh and Point-to-Point backhaul technologies, Proxim enables a wide variety of fixed and mobile applications, including: Continue reading “Google Beefs Up Patent Portfolio with Wireless Patents from Proxim”