What concepts does your website cover? A search engine might look at phrases that you use on your pages to get an idea of the concepts covered by your site. The search engine might try to decide that certain phrases you use are the “top phrases” that describe topics or concepts about your site. But … Read more What are the Top Phrases for Your Website?
Does Google Treat Compound Words and Decompounded Words as Keywords Equivalents? What’s the difference between icecream and ice cream, or paperclips, and paper clips? How about sandpaper and sand paper, or thumbtack and thumb tack? Compound words come about when two words can be joined together to form new words. In my examples, the meanings … Read more Compound Words in Search Advertising and SEO
A woman says to a man, “It’s cold in here.” The man puts his arms around her and holds her. He could have turned up a thermostat, or brought her a sweater, or asked her if she wanted to go somewhere warmer. But imagine that the man and woman are in a relationship and have … Read more Understanding Intentions and Microsoft Search Personalization