Will We See Link Annotations on the Web? Imagine hovering over or right-clicking on links upon a page you’re browsing and seeing additional information about the pages behind those links. A Google patent, originally filed in 2003, and granted this week, provides a way to see information about links for pages that you might be … Read more What if Google provided Link Annotations on the Web?
The FTC is considering their first new revisions involving endorsements and testimonials in advertising since 1980, adding blogs, message boards, and street teams to their coverage, as well as imposing stricter guidelines for disclosures in ads. The Federal Trade Commission (FTC) requested comments (pdf) and provided an analysis of changes and revisions to their Guidelines … Read more Proposed FTC Endorsement and Testimonial Ad Revisions
If you do a search in Google, Yahoo, and Microsoft Live Search, under some of the first search results that you see are extra sets of links to other pages on the same site. Google refers to these as site links and Yahoo calls them quicklinks. Microsoft has published at least one whitepaper that describes … Read more Yahoo Site Links: Quicklinks for Navigational Queries