Breaking Pages Apart: What Automatic Segmentation of Webpages Might Mean to Design and SEO

Towards the end of 2003, researchers at Microsoft published a paper on a way to analyze the structure and content of Web pages which they called VIPS, or Vision-based Page Segmentation Algorithm. The approach looked at visual and structural aspects of web pages and meant that a search engine could identify different parts of pages, … Read more Breaking Pages Apart: What Automatic Segmentation of Webpages Might Mean to Design and SEO

Ordering Images (and other Multimedia) in Search Results By Predicting Clickthroughs

predicting clickthroughs

Search for [ships] in Yahoo Image Search, and you’ll see a good number of images of ships. How do they get placed in the order that they appear within? A search engine tends to rely upon text associated with those images to rank them in image search. That could be alt text associated with the … Read more Ordering Images (and other Multimedia) in Search Results By Predicting Clickthroughs