Learn SEO Directly from the Search Engines
Have you ever done a search on Google Local Search like “pizza near empire state building,” where you enter a building or a landmark instead of a zip code, or a street, or city or state name? Pizza Near Empire State Building While many businesses, organizations, and points of interest (such as parks and schools) … Read more
Towards the end of 2003, researchers at Microsoft published a paper on the way to analyze the structure and content of Web pages which they called VIPS, or Vision-based Page Segmentation Algorithm. The approach looked at the visual and structural aspects of web pages. It meant that a search engine could identify different parts of … Read more
Search for [ships] in Yahoo Image Search, and you’ll see a good number of images of ships. How do they get placed in the order that they appear within? A search engine tends to rely upon text associated with those images to rank them in image search. That could be alt text associated with the … Read more
The Web is filled with uncrawled web pages, and some of them may be yours. One of the important first steps in optimizing a website for search engines is to make sure that the site’s pages are search engine friendly so that a crawling program from search engines can follow the links on pages to … Read more