Learn SEO Directly from the Search Engines
Imagine that you want to find a pair of vintage Levi’s jeans for sale on the Web. You go to Google and enter the search terms [vintage clothes jeans]. Your expectation and mine might be that Google performs a search for all three terms, but what if instead it does a first search for [vintage … Read more
This past June, Google presented a way for us to use HTML to indicate that we are the authors of blog posts and online articles and other content on the Web. The details were introduced in Authorship markup and web search. I wrote more about it in Author Markup, Schema.org and Patents, Oh My! One … Read more
In the Google paper, Predicting Bounce Rates in Sponsored Search Advertisements (pdf), we’re told about an experiment at Google where researchers used a document classification model on sponsored advertisements and landing pages to try to predict how many people might see an advertisement in Google’s search results, and after clicking upon the ad leave the … Read more