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Month: November 2011

Google Patent on Displaying Breadcrumb Links in Search Results

01/19/202011/11/2011 by Bill Slawski

Once upon a time, when you searched the Web at Google, the results displayed were limited to a list of 10 pages with page title, snippet of text from meta description or page content, and URL to that page. We’ve been seeing the search engines diversifying what they might display for certain pages, with special … Read more

Categories Search Engine Optimization (SEO) 42 Comments

Google Granted Patent on Hostname Mirrors

06/26/201911/09/2011 by Bill Slawski

For years the New York Times website was a great example I could point people to of a very high profile site doing one of the basics of SEO very very wrong. If you visited the site at “http://newyorktimes.com/” you would see a toolbar pagerank of 7 for its homepage. If instead you visited the … Read more

Categories Search Engine Optimization (SEO) 19 Comments

Agent Rank as an Identity Service or Digital Signature

07/03/202111/07/2011 by Bill Slawski
agent rank as an identity service

Agent Rank As Google Building an Identity Service Based on Authority? What does it mean to call Agent Rank an Identity Service? Might that have implications for how web pages rank at Google? If Google starts using authority signals into those rankings, it very well could. At the Edinburgh Intl TV Festival on August 28th, … Read more

Categories Social Media and Social Search 34 Comments

Google’s New Freshness Update: Social Media Has Changed the Expectations of Searchers

06/30/201911/04/2011 by Bill Slawski

Timing is everything. On Monday, I was asked if I would give a presentation at the Internet Summit 2011 in Raleigh, NC on November 15th and 16th on an advanced SEO topic. I thought about it, and agreed, and decided to give a presentation on how social media has been transforming search on Tuesday night. … Read more

Categories Search Engine Optimization (SEO) 52 Comments

How Google May Demote Some Search Results for Subsequent Related Searches

06/19/202011/01/2011 by Bill Slawski

Sometimes when you search at Google, you might not find any results that you find interesting and may search again using a somewhat similar query. Chances are that you don’t want to see the same sites or pages all over again. A newly granted patent from Google describes how the search engine might demote results … Read more

Categories Search Engine Optimization (SEO) 22 Comments
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