Google Patent on Displaying Breadcrumb Links in Search Results

Once upon a time, when you searched the Web at Google, the results displayed were limited to a list of 10 pages with page title, snippet of text from meta description or page content, and URL to that page. We’ve been seeing the search engines diversifying what they might display for certain pages, with special … Read more Google Patent on Displaying Breadcrumb Links in Search Results

Agent Rank, or Google Plus as an Identity Service or Digital Signature

What does it mean to call Google Plus an Identity Service? Might that have implications for how web pages might be ranked by Google? If we believe that Google might start incorporating authority signals into those rankings, it very well could. At the Edinburgh Intl TV Festival on August 28th, 2011 at a Q&A with … Read more Agent Rank, or Google Plus as an Identity Service or Digital Signature

Google’s New Freshness Update: Social Media Has Changed the Expectations of Searchers

Timing is everything. On Monday, I was asked if I would give a presentation at the Internet Summit 2011 in Raleigh, NC on November 15th and 16th on an advanced SEO topic. I thought about it, and agreed, and decided to give a presentation on how social media has been transforming search on Tuesday night. … Read more Google’s New Freshness Update: Social Media Has Changed the Expectations of Searchers

How Google May Demote Some Search Results for Subsequent Related Searches

Sometimes when you search at Google, you might not find any results that you find interesting and may search again using a somewhat similar query. Chances are that you don’t want to see the same sites or pages all over again. A newly granted patent from Google describes how the search engine might demote results … Read more How Google May Demote Some Search Results for Subsequent Related Searches