Microsoft Weighs in on Ranking Authors in Social Networks

Author Ranking in social media is more than just a popularity contest, and can include things like how frequently an author surfaces content that subsequently becomes popular, topical authority on different subjects, and popularity and influence signals. Author Authority to Distinguish Signal From Noise? Social media contains a lot of signal, and a lot of … Read more Microsoft Weighs in on Ranking Authors in Social Networks

How Google Might Disassociate Webspam from Content

Manipulative repetitive anchor text, blog comments filled with spam, Google bombs, and obscene content could be the targets of a system described in a patent granted to Google today that provides arbiters (human and possibly automated), with ways to disassociate some content found on the Web, such as web pages, with other content, such as … Read more How Google Might Disassociate Webspam from Content

Social Circles, Content Sharing, and Social Visibility Pending Patents for Google Plus

Google published 8 patent applications at the USPTO today that describe key elements of Google Plus and a number of alternatives that may or may not become part of Google’s social network. These include 2 applications on how social connections can be sorted into different social circles, 4 filings about how content can be shared … Read more Social Circles, Content Sharing, and Social Visibility Pending Patents for Google Plus

SEO Implications of New Matching Approach for Google Ads?

There are some changes coming to paid search at Google that sound exciting on the surface, but may leave many guessing how exactly those changes might manifest themselves. Over at the Inside Google Adwords blog, we were greeted with a blog post titled New matching behavior for phrase and exact match keywords on April 17th, … Read more SEO Implications of New Matching Approach for Google Ads?