Google’s Personalized Ecommerce Inheritance

Back in September, 2001, Google acquired the technological assets of Outride, which specialized in online information retrieval technologies. A white paper from the Outride group explains fairly well one of the approaches that they were taking in the field of personalized search (pdf). We posit that at least two different computational techniques need to be … Read more

Google as a Recommendation System

I’ll be presenting later today at the Search Engine Strategies at San Jose, and the session I’m talking at involves Search Algorithms and the patents and whitepapers that describe them. My presentation will focus upon Google as a recommendation system. With some fortunate timing, Google had a new patent granted today, which describes how Google … Read more