Learn SEO Directly from the Search Engines
Will search personalization transform search engines from keyword-driven finders of information to sources of recommendations that attempt to understand and match the intent behind searches?
Back in September, 2001, Google acquired the technological assets of Outride, which specialized in online information retrieval technologies. A white paper from the Outride group explains fairly well one of the approaches that they were taking in the field of personalized search (pdf). We posit that at least two different computational techniques need to be … Read more
I’ll be presenting later today at the Search Engine Strategies at San Jose, and the session I’m talking at involves Search Algorithms and the patents and whitepapers that describe them. My presentation will focus upon Google as a recommendation system. With some fortunate timing, Google had a new patent granted today, which describes how Google … Read more
I’ve been taking a look at personalized recommendations systems recently, and one of the systems that I remember from earlier days on the web was for music, through a service known as Firefly. I’ve always wondered whatever happened to the service, and the people behind it. I know that at one point, the company providing … Read more