Learn SEO Directly from the Search Engines
If Google were to get into the shopping comparison and recommendation business, how would they do it? The answer might involve incorporating measures of user behavior to perform collaborative filtering based upon data collected from more than one web retailer, and could be done with the use of shopping recommendation widgets displayed on many web … Read more Google’s Product Recommendation Widget Patent
It’s unlikely Google will unerringly determine that when you search for “Mountain View” and “Pizza” that you may be looking for pizza in Mountain View, California, rather than a pizzeria on Mountain View Road in El Paso. A new patent application from Google may provide some insight into how Google is attempting to make geographic-based … Read more A Google Approach to Improving Location Information Accuracy
Quite a few new granted patents and published patent applications this week in the world of mobile devices. I’ve pulled out a number of the odder ones, and the more interesting. Amongst those are a search platform that can use plugins to search locally and on the web, a way to remotely control a personal … Read more Mobile Patents Roundup – 1-19-2007 – A Mobile Search Plugin Platform
In the future, having the only bright red storefront on your block may bring you free advertising in online driving directions. Those would be a more “human-centric” and visually oriented set of driving directions. When you receive driving directions from today’s online mapping programs, they often read like this: Stay on Main St. for 1.2 … Read more Optimizing Buildings for Driving Directions
A new patent application from Google describes how relevancy factors may be calculated into the scoring of advertisements shown on web pages, and other properties. Keep in mind that this is a patent application, and describes one possible variation of a scoring system that Google may or may not implement. It appears to be related … Read more Google’s Scoring for Content-Relevant Advertisements