Learn SEO Directly from the Search Engines
Like organic search, one of the areas of search that brings a lot of traffic to businesses is Local SEO and Maps.
There have been a number of patents that focus upon local search, and show that it is often about structured data and Semantic marketing.
This is an area where citations have as much value as links, and businesses are considered local entities.
When you optimize a site for a business, often optimizing it for organic search and for local seo providing two separate sets of signals that business can be found through.
One of the earliest patents involving local search at Google was about collecting structured data about local business entities from sources such as data aggregators, enterprise business sites, and local business directories, which has them focusing upon consistency between those data sources, which is a major concern for local SEO.
Google Human Friendly Driving Directions I need landmarks when I get driving directions. I get lost without them. The last time I took a long trip by car, I used a couple of different online mapping programs to get me to where I was going. Or at least most of the way there. The directions … Read more