Learn SEO Directly from the Search Engines
Will search personalization transform search engines from keyword-driven finders of information to sources of recommendations that attempt to understand and match the intent behind searches?
You go to the store and find the perfect pair of shoes, except that they don’t have them in your size, or in the color that you want. You shop online and try to find a pair of pants and a shirt that match, except that it’s hard to tell how they will look together. … Read more
Preferred Location Gathering When you search for where a movie might be showing near you, or what the weather might be like in your neighborhood, or other kinds of information where it might be helpful if the search engine knows your location or a location that you might prefer to see results from, a search … Read more
How May Google Personalize Search Results for Different Searchers? Not long ago, during a search at Google, a message at the top of the search results told me that my results were, “Customized based on recent search activity.” A link next to that message provided more information, telling me that if I signed into my … Read more
While you can search at google.com just about anywhere in the world, you can also access Google at many different country-specific addresses, such as google.co.uk, www.google.fr, www.google.co.in. And when you do, you may see country-specific results. Chances are if you search at one of the country-specific Google address, the results you see may be biased … Read more
Does it matter that Google knows about a trillion Web Addresses? Is it important that a new search engine Cuil has 120 Billion pages indexed, according to them, “three times more than any other search engine”? The more pages that are known about by a search engine, the more difficult it might be to provide … Read more