Learn SEO Directly from the Search Engines
Posts about white papers, patent filings, information, and strategies and tactics involving Search Engine Advertising
Back before, there was Yahoo! Search Marketing, and before Overture, there was Goto.com. Goto.com changed its name to Overture in September of 2001 and was purchased by Yahoo! a little over two years later for the small sum of $ 1.6 billion. John Battelle’s book, The Search paints an interesting picture of what this search … Read more
Search engine optimization and paid search advertising both share a similar goal. However, while trying to get the right visitors to websites, even more, important is that a visitor performs some action while there that fulfills some goal of a site’s owner. The meeting of one of these objectives by a visitor is often referred … Read more