A Goto.com Time Capsule: Looking at a Four Year Old Vision of Paid Search

Back before, there was Yahoo! Search Marketing, and before Overture, there was Goto.com. Goto.com changed its name to Overture in September of 2001 and was purchased by Yahoo! a little over two years later for the small sum of $ 1.6 billion. John Battelle’s book, The Search paints an interesting picture of what this search … Read more